The logo is built on three colors. The red "D" — styled as a burger — is the one and only graphic accent. No distortions, shadows, or effects allowed.
01 / INK
02 / PAPER
03 / RED
Clearance around the logo equals at least the height of the letter "Y" on all sides.
Digital: minimum 120 px wide. Print: minimum 24 mm.
Don't stretch, don't recolor the "D", don't add strokes or shadows.
SVG for web, PDF/AI for print, PNG for social. All three backgrounds included.
Three menu heroes — each with its own character. Grass-fed beef, in-house brioche buns, sauce of the day. Greasy hands only — clean conscience guaranteed.
Double marbled-beef patty, cheddar, our signature sauce, iceberg lettuce, tomato, pickle. Everything the way it should be.
Two thin smash patties with a caramelized crust, double cheddar, Hurricane sauce, tomato, iceberg. For those who came to business.
Smash patty between two grilled cheese toasts — melted cheddar instead of buns. Everything melts, including your diet plans.
Four colors. Orange — the hero and lead accent. Red — the signal and appetite. Ink — foundation and contrast. Bone — air and pause.
A display + monospace pairing sets the tone: poster headlines, clean body text, mechanical labels. No round system fonts.
Applications: posters, signage, packaging, social. Same rules apply — contrast, big type, clear hierarchy.